- August 14, 2025
The Hundred Men’s 2025 fast bowler Tymal Mills finds himself embroiled in a sponsorship controversy. The England and Wales Cricket Board (ECB) has officially banned Mills from using the OnlyFans logo on his bat, in light of the tournament’s family-oriented image.
It has been a trending topic of debate in this year’s The Hundred 2025. Sponsorship and player branding are both hot topics.
What Happened?
Mid-August 2025, Mills was preparing for his matches when the incident happened. OnlyFans is a subscription-based content platform. The left-arm pacer signed a personal sponsorship deal with.
ECB restrictions prevented him from using the bat in official matches. Why? The brand’s overall reputation includes adult content, which conflicted with The Hundred’s mission to maintain a family-friendly environment.
The ECB’s Official Stance
The ECB has clear commercial guidelines that control sponsorships in domestic tournaments. Sponsorships are allowed, but they cannot include:
- Promote products or services thought to be unsuitable for a general audience.
- Broadcast or commercial agreements clash with those of the league.
- Affect the tournament’s reputation and appeal to younger fans.
In light of these rules, the OnlyFans branding was deemed unsuitable.
Public and Media Reaction
This story quickly went viral, trending on cricket Twitter, Instagram, and sports news outlets. Memes, debates, and even fake bat designs filled social media.
Some journalists called it “a PR overreaction”, while others saluted the ECB for maintaining a clear brand identity.
Impact on The Hundred 2025
While the controversy does not affect Mills’ ability to play, it has affected:
- Generated extra publicity for The Hundred 2025
- Opened up a discussion about sports marketing boundaries
- Enhanced insight into how carefully controlled sponsorships are in major tournaments
Despite needing a new brand of bat, Mills’s visibility might even increase following the incident.
Final Thoughts
In a way, Tymal’s OnlyFans sponsorship clash isn’t just another cricket headline. It’s a reminder of how modern sport balances commercial freedom, brand partnerships, and family appeal.
1. What was the reason behind the ECB banning Tymal Mills’ OnlyFans bat branding?
The ECB stated that OnlyFans’ association with adult content conflicted with The Hundred’s family-friendly image and marketing strategy.
2. Was Tymal Mills allowed to continue playing in The Hundred 2025 after the ban?
Yes. The ban only applied to the bat branding, not to Mills’ participation in the tournament.
3. Has OnlyFans sponsored other sports or athletes before?
OnlyFans has partnered with athletes in boxing, MMA, football, and other sports, often focusing on fitness and lifestyle content.
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